Mobile media company SendMe Mobile has announced an agreement with Warner Music Group to offer WMG’s content through SendMe’s mobile media brands, SendMeMobile.com and SoLow.com. The two companies will create a series of custom premium SMS subscription products like ringtones, wallpapers and video clips that will enable fans to “connect with their favorite artists directly over multiple platforms.”
Also as a part of the agreement, WMG and SendMe will be offering artist-related experiential prizes and content on SendMe’s mobile game and contest site – SoLow.com.
Both parties seem satisfied with the agreement. SendMe’s Russell Klein said that they’re thrilled to work with WMG to deliver the “best and broadest catalog of premium content in the market.” On the other hand, WMG’s Stephen Bryan is looking forward to integration of SendMe’s mobile product offerings into their marketing efforts to give consumers more ways to “experience and access artists’ music-based mobile products.”
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