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Mobile media company SendMe Mobile has announced an agreement with Warner Music Group to offer WMG’s content through SendMe’s mobile media brands, SendMeMobile.com and SoLow.com. The two companies will create a series of custom premium SMS subscription products like ringtones, wallpapers and video clips that will enable fans to “connect with their favorite artists directly over multiple platforms.”
Also as a part of the agreement, WMG and SendMe will be offering artist-related experiential prizes and content on SendMe’s mobile game and contest site – SoLow.com.
Both parties seem satisfied with the agreement. SendMe’s Russell Klein said that they’re thrilled to work with WMG to deliver the “best and broadest catalog of premium content in the market.” On the other hand, WMG’s Stephen Bryan is looking forward to integration of SendMe’s mobile product offerings into their marketing efforts to give consumers more ways to “experience and access artists’ music-based mobile products.”
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About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
