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The Independent has an amusing little story about Mobile Advertising, and more specifically, the efforts of one brewer to combine Mobile Viral Ads, Apps, and the iPhone!
Carling, a well-known beer purveyor in the UK, has created the iPint application for the iPhone – which you can get free on iTunes. Why, you might quite fairly ask? Well, there’s a few reasons:
- it’s a neat technology demonstrator (the accelerometer can be used to “hold” your pint if you win the game)
- it’s a cool game (kinda like Curling)
just because…..!
“The application was created by Beattie McGuinness Bungay, who worked with the Swedish developers Illusion Labs, and …. is top of the free applications chart on the games section of the new App store and at number two in the iTunes general applications chart…. the iPint is far more engaging and viral than almost any of the advertising you’re likely to see this week.”
I think we might have to ask our resident iPhone guru, Will, and readers to give this a try if they haven’t already, and report if the App really is good fun – at any rate, it’s stimulating some low-level subliminal brand loyalty!
To find the App in iTunes Store, just type in iPint. To visit Carling’s site, and see a video of it, go here.
[Via: The Independent]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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