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Game Show Network, ad-supported mobile games community Cellufun, and in association with WorldWinner have announced a deal to mobilize the upcoming GSN game CATCH 21.
According to Cellufun, the deal represents a “new paradigm in marketing a TV show with new media.” Because of the participatory nature of the game, GSN will leverage the audience’s engagement with both the Web and their mobile handsets to promote the Catch-21 show.
Commenting on the announcement, Cellufun’s CEO Arthur Goikhman said that integrating their mobile game into CATCH 21′s coverage on gsn.com and WorldWinner.com “really rounds out a fully integrated marketing campaign for the show.”
Users can play the CATCH 21 game on their mobile web browsers at gsn.cellufun.com or text “Catch” to 95495 and take it from there.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
