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China Mobile starts 3G Marketing push

Categories: China Mobile, Marketing
By: , IntoMobile
Friday, July 25th, 2008 at 6:30 AM

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China Mobile has now started it’s marketing push for a public beta of 3G telephony services, hinting that full deployment may be available soon after that little sporting event called the Olympics!

As we’ve reported on before, the dominant tecnology for 3G in China is not going to be the otherwise globally-accepted WCDMA, but in fact China’s homegrown TD-SCDMA (Time Division Synchronous Code Division Multiple Access).

TD-SCDMA was developed as part of a larger Chinese effort to create technology standards that would not require the payment of royalties to foreign patent holders. It is not compatible with any other 3G standard, and China’s carriers have not indicated they will support any other 3G standard. However, given the size of China’s domestic mobile market — about 550 million users — even 10 percent penetration would give TD-SCDMA more users than in many nations.

This latest advancement in trialling comes after 3 years of trials, in which various sample groups and technologies have been tested. There are six handsets involved in the current trial:

  • Dopod s700
  • Motorola’s l800t
  • Haixin T66
  • LG KD876
  • Lenovo’s TD800
  • Samsung i688

Interestingly, the i688 is one of 4 models that Samsung gave to the “Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG)” for use during the Olympics next month – Samsung is also an official sponsor. Overall, 15,000 devices have been supplied – clearly there is a massive P.O. (purchase order) if Samsung is selected as a key provider, so what’s 15K devices between friends!?

[Via: PCworld.com]

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About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.