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Cellular News is reporting that Italian Mobile Operator Wind has started to offer SIM cards, which have an embedded DVD optical disc in the plastic (credit card sized) holder than typically is used to deliver them when new (see pic).
The cards are supplied by Gemalto, and will be used by Wind to allow wireless Internet access from a PC. The idea is that subs use the SIM in their phone, connect their device to their PC, and then insert the card to run up the software on it. The software installs the necessary drivers, and user guides on the disc make life simpler for the end-user.
All in all, not a bad idea – efficient, and probably worthwhile. I’ve used these discs before and they store about 50Mb from memory, so a reasonable amount of data can be delivered.
….Smart Video Card replaces heavy and costly user and service guides – the usual tools for content promotion. It is environment-friendly, since subscribers use the card body as a DVD instead of throwing it away once they have extracted the SIM card.
Oh yes, and there is an environmental angle too.
[Via: Cellular news]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
