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Follow-up: IBC 2008 rocked the house!

Categories: Announcements, Marketing
By: , IntoMobile
Monday, September 22nd, 2008 at 2:06 PM
IBC 2008 sure was busy!

IBC 2008 sure was busy!

Well, the show that is known as IBC 2008 (this year at least), sure was busy! As I mentioned in a previous post, this is where the illuminati (and other people too) of the broadcast world get together, to show their wares, and present information directly to peoples’ brains.

This year, as is usually the case, there was a Mobile zone, and it was full of a veritable ecosystem of Mobile TV companies. Big names, little names, and some companies where I couldn’t decipher the name – you really can never recover from the usage of bad fonts…!

The one take-away from this event that I personally got was that Mobile TV is really mixed – on the one hand, broadcast should be the way things are going, but unicast (3G streaming) is also still popular. Ultimately, this points to the diversity between the various different operators/providers that are out there actually doing it. And also the fact that techological solutions need to fit the requirements of the customer (typically an operator) AND the end-user.

So I say roll on IBC 2009!!  :-)

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.