Lala unveils 10-cent a song streaming service

I’m not sure whether you’re familiar with Lala, but basically they provide a neat service allowing users to upload their music collection to the web and access it from anywhere. And now they’re extending their offering with a new 10-cent a song deal. Before you jump from your chair, let me add that 10 cents won’t buy you a DRM free song. Rather, you’ll be able to listen to that particular song only by streaming it from the web. “Classic music download” still costs between 89 and 99 cents per song, but if you buy a “streaming track,” that 10 cents is credited toward your MP3 purchase.

On the other hand, if you’re on some unlimited 3G data plan, you don’t have to buy a DRM-free song at all. The 10 cent version is all you need!

Sounds like a fair deal, especially if you consider their catalog contains more than 6 million tracks from both independents and four major labels… Full release follows after the jump.

PRESS RELEASE – Lala is unveiling the first and only free service to instantly provide anywhere Web access to an existing MP3 music library such as iTunes. Replacing the outdated approach of uploading MP3 files from a PC, Lala introduces a licensed technology to instantly match songs from consumers’ personal music library with the Web-based catalog on

Adding new music to a collection is easier and less expensive than ever. Sample any full song or complete album for free. Add songs to a Web collection for only 10 cents, and buy DRM-free MP3 downloads for as low as an additional 79 cents.

“We live our lives in a browser, whether it’s emailing, watching television shows or using Facebook” said Geoff Ralston, CEO of Lala. “When I launched Yahoo! Mail few thought hundreds of millions would depend on Web email. My music belongs online in the same way. Will there be anything without a browser in 5 years?”

Microsoft Explorer, FireFox, and Safari browsers on both Windows and Mac OS are supported.

Major and Independent Labels Support

All four major labels including EMI Music, Sony BMG Music Entertainment, Universal Music Group and Warner Music Group and publishers have licensed Lala with partnership agreements to stream and sell music online.

And unlike ad-supported music sites, Lala has garnered support from over 170,000 independent labels and distributors.

“We thank Lala for their support of A2IM and the independent music community and congratulate them on the launch of their new service which includes tens of thousands of independent artists, labels, aggregators and distributors,” said Rich Bengloff, President of The American Association For Independent Music (A2IM). “As the primary advocacy group for the independent music community, we also applaud Lala for recognizing the value of independent labels and artists to their business and providing inclusion to the independent community in their launch.”

The Most Affordable Music on the Web

Lala offers consumers the easiest, most affordable way to buy music on the Web. Lala’s catalog includes over 6 million songs which users can play once for free before buying. For as little as 10 cents, users can buy a Websong, a new product that gives users the ability to play as often as they choose from their web collection. The Websong fee can be applied towards the purchase of the DRM-free MP3 version of the same track. MP3s are priced from 89 cents or 79 cents with a prior web song purchase.

Unique Features of

  • Completely advertising free service
  • First and only fully licensed service for free Web hosting of a personal music library
  • Instant matching of MP3s and iTunes Fairplay songs to the Web without uploading
  • Fully featured web-application in a browser with speedy look-ahead search, drag and drop playlist creation, and instant, continuous music streaming
  • 6 million and growing song catalog
  • Free sampling of the entire catalog as songs or albums
  • Websongs available for purchase at 10 cents or less
  • DRM-free MP3s for additional price of 79 cents
  • Support of popular Web browsers including Windows Explorer, Firefox, and Safari
  • Support for both Microsoft Windows and Apple Mac OS
  • Catalog of all four major labels and publishers
  • Catalog of 170,000 independent labels

[Via: Gizmodo]

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