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The Korea Times is reporting that LG is changing its strategy in Mobile, to aim for lower-end handsets – i.e. those in the $100-150 region.
This will allow LG to expand in markets where its hold maybe isn’t so strong – but also to try and roll with the punches of the economic downturn better – competitively-priced low-tier handsets are still very likely to sell well, as they appear more like a commodity.
LG apparently sold 23mn handsets globally in Q3 this year – having done nearly 28mn in Q2 – these numbers include the higher-end models such as Viewty and Secret, which are aimed at higher-spending/luxury consumers. Overally LG expects to do 100mn handsets by year-end.
LG is currently holding 4th position in the handset maker ranks (depending on whose view you take) – but even struggling Motorola is (arguably) shifting more devices, thanks in no small part to its stronghold of the US market.
However, it’s not just LG on the low-end warpath – the goliath that is Nokia will surely play hard in this area, as will Samsung. Sony Ericsson is scaling back operations, and Motorola has been widely reported on in the global press. So the question is, how successful with LG be? Time, as is usually the case, will tell.
[Via: The Korea Times]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
