Disqus
James wrote a great post a coupla days back on the banning of one of Apple’s Ads in the UK. It was covered quite extensively in the UK by The Guardian, and also the BBC.
So now it’s time for the UK office of IntoMobile to weigh in (with considerable weight!!), and say – actually, the Ad IS kinda misleading.
Picking up on a comment “mdk” made on James’ article, my feeling also is that the problem isn’t with the “really fast” statement (as such) – because O2′s 3G (on which the iPhone runs) is ‘really fast’ compared with EDGE – and that’s not really something that can be disputed.
The issue at hand is with the way the handset performs in the Ad – it runs at some lightning speed – and THAT is the problem part – the iPhone3G has never in my experience gone anywhere near as quickly as that. Looking at the indicators in the top-left of the screen UI in the Ad, you can’t clearly see what network it is supposed to be connected to – which leads me to think the device in the Ad was filmed in a simulated environment.
Whatever the actual case, I do think (as do some of our readers) that the Ad is a bit misleading – either you show the phone running at real speed, or you write “simulated” at the bottom of the screen – but then in an Ad about speed, that wouldn’t be very good, would it ?! 
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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Steve
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David Martin
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James Burland
