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After launching its mobile pizza-ordering service late last year, Papa John’s has reportedly already seen $1 million in mobile phone orders. With over $1 billion in pizza orders thus far, Papa John’s says that 20% of all orders are now coming in through SMS text message, widgets, or online.
Mobile orders are apparently mirroring phoned-in orders. In fact, online orders from iPhones have been coming in at such an enthusiastic pace that Papa John’s recently launched their iphone-optimized website. “As these devices are getting more powerful browsers, we’re able to take advantage and offer upgraded features and better designs,” said Richard Wise, vice president of operations at wiseOutlook, the company that developed Papa John’s mobile ordering service.
Papa John’s is planning to push their mobile offering with a mobile advertising initiative that involves printing SMS short-codes on pizza boxes and sending out mobile advertisements.
[Via: MobileMarketer]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
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