Disqus
The BBC World Service Trust has selected Ericsson as its strategic mobile partner to help develop its mobile learning strategy in Bangladesh. The BBC World Service Trust, the BBC’s international development organization, uses the creative power of media to reduce poverty and promote human rights.
Ericsson will work on a project to develop English-language learning tools for mobile phones in Bangladesh. It is now filling a consultative role, creating the business plan, strategy and service specifications for mobile learning services in Bangladesh. Ericsson will also create the technical specifications and the RFP required for local suppliers to work in the project.
The mobile strategy will complement an online learning site and potential television programs in Bangladesh.
The BBC World Service Trust recognizes that the mobile channel can play a key role in supporting its learning objectives in Bangladesh, thanks to its ability to reach a wide audience. More than 50 million mobile subscriptions have been sold in Bangladesh. Ericsson has had a presence in Bangladesh for over 10 years and works closely with major mobile operators in the country.
Well this sort of news makes me happy – the BBC, through it’s international charity arm, doing something to really improve peoples’ lives. Fascinating (although not surprising) that Mobile has been chosen as the medium to do that. I would love to see the results of this a few years down the line, I’m sure it will really empower people.
[Via: Ericsson]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
-
Rohit
-
sayyied kabir
