The BBC World Service Trust has selected Ericsson as its strategic mobile partner to help develop its mobile learning strategy in Bangladesh. The BBC World Service Trust, the BBC’s international development organization, uses the creative power of media to reduce poverty and promote human rights.
Ericsson will work on a project to develop English-language learning tools for mobile phones in Bangladesh. It is now filling a consultative role, creating the business plan, strategy and service specifications for mobile learning services in Bangladesh. Ericsson will also create the technical specifications and the RFP required for local suppliers to work in the project.
The mobile strategy will complement an online learning site and potential television programs in Bangladesh.
The BBC World Service Trust recognizes that the mobile channel can play a key role in supporting its learning objectives in Bangladesh, thanks to its ability to reach a wide audience. More than 50 million mobile subscriptions have been sold in Bangladesh. Ericsson has had a presence in Bangladesh for over 10 years and works closely with major mobile operators in the country.
Well this sort of news makes me happy – the BBC, through it’s international charity arm, doing something to really improve peoples’ lives. Fascinating (although not surprising) that Mobile has been chosen as the medium to do that. I would love to see the results of this a few years down the line, I’m sure it will really empower people.