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If you (a) live in the UK, (b) watch TV, and (c) remember adverts, then you might well have seen the new Orange Wednesdays adverts – yep? – well they apparently cost £7m!
Orange Wednesdays are a 2-for-1 cinema tickets offer (only on, shockingly, Wednesdays!) for Orange subs in the UK – and something that has been running a number of years now.
These new adverts are very deadpan, and involve a witch making friends with a normal girl. The only problem I can see is that the previous series of Ads were hysterically funny, and will invariably be compared with them
If you wanna see a previous example, featuring the legend that is Steven Seagal, check here.
Apparently the Operator has also done a 2-for-1 deal with Pizza Express for the next 6 months – which could end up turning in to a pretty good entertainment deal overall. Orange subs can text film to 241 on their Mobys to get the tickets, then download the voucher from http://www.orange.co.uk/orangewednesdays
[Via: mobilenewscwp.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
