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Many wireless markets in the world will soon see Telefonica’s brand give way to Movistar as the telecom giant rebrands its services around the globe. Telefonica is reportedly ditching the Telefonica name in favor of the Movistar brand for its telecommunication services. The news of Telefonica’s move to rebrand themselves as Movistar follows on speculation that Telefonica has nailed down Palm Pre exclusivity in some markets.
Telefonica will continue with the O2 brand in the UK, Ireland, Germany, the Czech Republic, and Slovakia while the Live brand lives on in Brazil.
[Via: EngadgetMobile and ElPais]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
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Jose
