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iGoDigital — the company which offers personalized product recommendations solutions — announced a new client, and it’s a big one – Nokia! The Finnish giant will be using iGoDigital’s recommendations platform on its USA’s website to “help shoppers confidently make the best purchase decisions.”
iGoDigital’s Solution Selling platform will not only help shoppers select the right phone for their needs, but will also suggest related accessories.
In addition to using iGoDigital’s solution on its website, Nokia will also use the company’s product in its transactional emails, such as order confirmation emails and shipment confirmation emails to “discover products of interest at every step of the Nokia shopping process” and ultimately make more money by cross-selling multiple products at once. We just have to see how this works in tough economic times we’re livin’.
Want to see this in action? Hop over to Nokia USA’s website and take it from there.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
