Disqus
Handango has been a big name in mobile software since there was such a thing as mobile software, and now that manufacturers are starting to offer their own dedicated channels, companies like Handango are in a position where they need to change their strategy, since they’re no longer a premiere destination. Handango is moving with the times by offering help to carriers, manufacturers, and other parties who are looking to launch their own application store. With such a massive backlog of apps and an established payment system, Handango could readily populate a carrier or manufacturer’s application. Services include:
- Content management including segmentation, merchandizing, promotion support and catalog refresh
- Developer and reconciliation management
- Billing through API’s which allow an XML feed to manage content fulfillment and shopping cart functionality
- Second line customer support
With RIM’s App World looming ominously over CTIA Wireless, we can assume all mobile manufacturers are feeling the squeeze to get their OS up-to-date and hosting a dedicated software discovery app. It’s a good adaptation on Handango’s part, now we just have to see who will bite.
[via Reuters]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
