By: Ben Robinson, IntoMobile Thursday, April 2nd, 2009 at 1:04 PM
Following on from other Vantrix news, they have also announced that Sybase 365 (a global leader in mobile messaging services) has extended its contract with Vantrix and will integrate the newest version of Vantrix Message Optimizer and Mediadvance software platform. The agreement broadens a longstanding partnership between the two companies and provides Sybase 365 with access to upgraded functionality for MMS content optimization and interoperability.
For MMS, Sybase 365 provides inter-carrier interconnectivity and interoperability services to major mobile operators, ensuring MMS content is delivered seamlessly to subscribers across GSM and CDMA networks. Message Optimizer provides crucial support for the adaptation and optimization of content for a seamless end-user experience.
“Vantrix has been a steadfast partner for over four years, providing excellent customer service and proving that their technology has the ability to scale with our business,” said William Dudley, Group Director, Product Management, for Sybase 365. “Today, we process more than two hundred billion messages each year. It is imperative that we maintain the reliability and performance our customers have come to expect while continuing to expand our service offering. Vantrix is the perfect fit to help us continue to surpass those goals moving forward.”
To learn more about Vantrix visit the website at www.vantrix.com.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.