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Older research had pitted Canadian activity in mobile tech against developing countries, and according to a more recent study, things haven’t changed. TNS has determined, after surveying 32 countries, Canadian penetration sits at around 70%, which places it somewhere between India, Vietnam and Mexico. Wow. The average purchaser was willing to shell out US$114 for their next phone, making Canadian consumers the second-cheapest mobile shoppers ranked. Although smartphone growth remains strong in Canada, as everywhere else in the world, most consumers aren’t willing to pay more than they are for existing land lines. Of course, the findings are no surprise when you consider three-year contracts are standard, early termination fees up to $400-range on Rogers (plus up to another $100 if you’re terminating data as well), and $30/month gets you 1 GB. For a closer look at the research findings, check out TNS.
[via Cellular News]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
