By: Ben Robinson, IntoMobile Tuesday, May 19th, 2009 at 12:35 PM
There have been some rumours floating around the InterWeb recently about the direction that paid-for-by-ads MVNO Blyk is going to take – some suggestions being mooted that it might ‘close’ (quite what the definition of close means in this case is unknown). However, never fear, a previous employee of Blyk, named Jonathan MacDonald is stating on his website that Blyk is not closing.
According to Jonathan, the moves being made are actually growth and expansion – which is positive news indeed. I also share his sentiment that sometimes the press with their “vultures circling” approach isn’t a good one, and I’ve written in the past about the negativity in the industry.
Let’s hope and expect that Blyk will drive forward with it’s innovative business models, and expand further – we need someone on the cutting edge!
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.