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Lycamobile, the international mobile telecoms provider, has joined the Electronic Top-Up (ETU) forum as a sub-licence holder following the MVNO’s achievement of extending its retail penetration to more than 66 per cent of UK’s Electronic Top-up retailers in less than nine months since its launch.
Lycamobile’s fast growing and ethnically diverse customer base can now benefit from the convenience of topping up their Lycamobile SIM cards at the majority of retailers that display the Electronic Top Up Logo. The permission to use the Electronic Top-Up (ETU) also enables Lycamobile to participate in cross network retailer visibility initiatives and to use the green top-up logo in all future communications and advertising campaigns.
“We are delighted that our customers can benefit from the convenience of topping up their Lycamobile at the majority of UK retailers displaying the green electronic top up logo. We strive to offer our customers extensive options for topping up their Lycamobile and we are proud our customers can top-up at over 115,000 nationwide retailers,” says Rob Beswick, Marketing Director, Lycamobile.
Lycamobile top-ups and SIM cards are available from more than 115,000 UK retail outlets, including retail multiples such as Sainsbury’s, Morrisons, The Post Office, Budgens and also newsagents, convenience stores, PayPoint, Payzone, and e-pay. Top-up vouchers can also be purchased online and the easy-to-use online store locator helps customers to find their nearest Lycamobile retail outlet.
Having launched in the UK in September 2008, Lycamobile is on track to achieve to reach the one million UK subscriber mark ahead of schedule this summer. The Lycamobile Pay As You Go SIM gives UK consumers the ability to make both international and national calls of the highest quality at the lowest rates ever.
If you want to read more about Lycamobile, go to their website here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
