Disqus
ABI Research’s recently conducted study has found that nearly half of mobile consumers in North America are somewhat likely or very likely to be influenced by suppliers’ green credentials when purchasing services or devices.
Respondents were asked whether they’d be more likely to purchase mobile services or devices from an operator that makes use of green initiatives. Of more than a thousand respondents, 41% indicated that they’d be significantly or somewhat more likely to purchase services, and the number goes to 45% for devices. Somewhat not surprisingly, younger consumers showed a greater willingness to pursue “eco-groovy” mobile activities than older ones.
Commenting on the data released, ABI’s senior analyst Jeff Orr said: “Wireless operators take notice. Green issues were not even a talking point a couple years back. Now, subscribers of all age groups are expressing awareness of and interest in eco-friendly device and service incentives.”
More information is available from ABI Research’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
