
Greystripe, the company behind the world’s largest network of free mobile apps and games, unveiled a new CPM Protection Program to “guarantee iPhone application publishers the revenue they deserve for their high quality applications.”
The problem is that there is a growing number of mobile ad networks that target iPhone applications and their respective developers. Hence, to differentiate its offering from the rest of the pack, Greystripe decided to spice things up and offer publishers the highest CPM in the industry. Apparently, they could do that because of their one of a kind rich media ad formats.
Greystripe’s new CPM Protection Program offers to beat other ad networks’ eCPM by at least 25% for 60 days. Interested publishers should sign from this page, and register by emailing publisher@greystripe.com.
If anyone of you has some numbers to report how their iPhone app is performing, we’re eager to listen. Comments form is all yours…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do.
In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application.
Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.