Disqus
Adfonic is a brand new mobile advertising exchange/marketplace, designed to “enable advertisers and agencies to bid for advertising on mobile sites and applications.” It’s a self-service platform which prides itself with sophisticated mobile campaign management tools, offering “the most advanced targeting capabilities in the market”, detailed web-based real-time reporting and analytics, and an intuitive user experience.
It seems obvious that bids are high on the mobile advertising market. I haven’t had a chance to try out Adfonic, but it certainly sounds promising. As a matter of fact, the company’s CEO Victor Malachard believes that mobile has the potential to be the most powerful channel in the marketing mix, adding that Adfonic’s goal is to “turn that potential into reality.”
And that’s about all I can say about Adfonic. You can get additional details from their website. While there, you are also free to sign-up either as advertiser or publisher…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
