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Modelabs brings industry heavyweights to push forward…

Categories: Announcements
By: , IntoMobile
Saturday, July 4th, 2009 at 2:34 PM

modelabs-11In parallel to the development of its manufacturing activity, ModeLabs Group (the guys that make the Dior Phone, and TAG Heuer Phone) has reinforced its organisation and enhanced its management teams by recruiting two new key executives with experience in product marketing and industrial processes:

Hannah Madsen has been appointed Product Director of ModeLabs manufacture. Hannah Madsen, who holds a degree in information technology and product development from the University of Copenhagen, was until now responsible for Vertu LTD (Nokia Group)’s brand marketing plan, product development, partnerships and distributor relationships. With ModeLabs manufacture, she will henceforth be responsible for the marketing development of the Group’s products conceived and manufactured on demand on behalf of international luxury and lifestyle brands.

modelabs-21Patrick Boulet has been appointed Industrial Director of ModeLabs manufacture. Patrick Boulet, who trained as an engineer at ENSAM and holds a degree in management from ESSEC, was previously responsible for industrial processes with Uniross Batteries and for purchasing and sub-contracting strategy with Alcatel Mobiles in France and in China.

Patrick Boulet has more than fifteen years’ experience in the field of R&D and the development and industrial optimisation of high technology products. With ModeLabs manufacture, he will be responsible for developing manufacturing processes and for supervising production and after-sales service for mobiles on demand.

Sounds promising – I can’t wait to see what their next product is!

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About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.