If I had a nickel for every time I’ve heard some company promise me that they’re going to reduce the price of my phone bill by letting me use WiFi to make phone calls, I would not have to pay my phone bill for over a decade. Cherry, a new operator based of Belgium, is claiming that their “revolutionary” and “unique” approach to making phone calls will save you money. There are a few clauses: you have to be using a Nokia S60 device, and it has to be running their software.
This is their fancy marketing video, probably done by a starving university student for a 6 pack of beer and a kebab:
And here is an interview with Cherry CEO Bernard Noël De Burlin, Telco Service Manager Davy Van De Moere, done by Robin Wauters from Tech Crunch:
Now granted, they do hand offs between WiFi and GSM, which is pretty cool, but I just can’t get myself excited about this no matter how hard I try.
If you’re interested in someone who does the exact same thing, but supports more devices, and has been in the game way longer, check out Truphone.