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AT&T CEO Stephenson: Network quality keeping churn low

Categories: AT&T
By: , IntoMobile
Friday, July 24th, 2009 at 5:32 PM

randall-stephenson-att-ceoIt’s got to be hard being the CEO of a company that has recently been getting bashed for its poor quality of service. For AT&T CEO Randall Stephenson, he’s putting a slightly different spin on the company’s network woes. At the Brainstorm: Tech conference in Pasadena, Stephenson recently attributed AT&T’s historically low churn rate (the rate of defecting customers versus incoming customers) to the wireless carrier’s network quality.

“There’s no greater cause of churn than network quality,” asserted Stephenson. The implication here is that AT&T’s low churn rate was a result of the carrier’s high-quality network. But, the truth of the matter is that AT&T’s network has seen dropped calls, unreliable 3G coverage and broken iPhone Visual Voicemail problems spurring customer backlash throughout the blogosphere.

Stephenson may be playing up AT&T’s network quality in hopes that Apple will renew their iPhone exclusivity deal with AT&T, allowing it to continue beyond the first half of 2010. Perhaps Verizon’s push to launch LTE in early 2010 is an indication that Apple and Verizon Wireless will have a 4G iPhone ready by mid-2010? Maybe.

[Via: DSLReports]

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About The Author

Will Park

Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...

  • Landon

    CORRECTION: Ranall Stephenson is the CEO of AT&T. Ralph de la Vega is the CEO of AT&T Mobility.

  • gdigenis

    people that complain in the blogosphere are much pickIer than the average Joe