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Reuters is reporting that Orange is going to partner with Blyk in the UK to offer Mobile Ads on a much larger scale.
Interestingly, this means that Blyk will wind down it’s own MVNO-type offering – instead leading to the development of some special tariffs on the Orange network for those willing to receive lots (relatively speaking) of Ads.
Another interesting point is that the approx 200k Blyk subs (they call them members) will not automatically go over to Orange – instead they’ll be able port off wherever they want (and I think as should be the case, to be fair).
For those of you have either been following Blyk, and/or remember older news, Blyk were originally pioneering a largely free subscription for their subs – and were expanding in to quite a number of countries using their MVNO model – it seems that now they will be acting more like a traditional Mobile Ads company, albeit with the scale and understanding that comes with having previously run Mobile Network elements.
[Via: Reuters]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
