Disqus
mKhoj announced today that it will rebrand mKhoj to InMobi and launch its services in Europe. After its successful start in the United Kingdom last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East and now Europe.
Speaking on the occasion, Naveen Tewari, Founder and CEO of InMobi said, “So far, our focus has been on the Asian and African mobile markets. Now that we have achieved scale there, we feel it is the right time to make the leap to the global stage, especially given the requests from our partners for strong advertising and monetization opportunities in Europe. In line with our entry into Europe, we are rebranding as ‘InMobi’ to reinforce and simplify our service offering. InMobi not only speaks to our core offering, but also symbolizes our long-term goal of being a global player in mobile Internet advertising.”
The change will be inclusive in all 23 countries across Asia, Africa, the Middle East and Europe and the global conversion is expected to be entirely complete today. The name, InMobi, is a reflection of the words “in mobile” and denotes InMobi’s key value proposition.
“With the announcement of our entry into Europe, we’ll continue improving our performance benchmarks, in terms of quality, transparency, innovation and customer service with the goals of delighting our customers and setting new standards in the mobile advertising industry.” said Abhay Singhal, Co-Founder and Head of Global Ad Sales.
Wowzer – I thought the Mobile Ad space was due for some consolidation, and yet here we have a story about some clear expansion! It will be VERY interesting to see what kind of dent InMobi can make in Europe, as there are some really well-established players already.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
