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Infonetics Research has just released a summary of the findings from their latest mobile video report which makes interesting reading… basically it says that whilst sales of video-enabled handsets will surge, the revenue from video and other content won’t!
“Though video-capable phones continue to become more widely available, subscriber uptake of pay TV services (not free-to-air video) continues to disappoint. A combination of poor macroeconomic conditions, sub par 3G network coverage for streamed video services, and pricing that puts mobile video services out of reach for many consumers is contributing to the lackluster growth of mobile video services around the world. While mobile video services are expected to eventually grow significantly, until operators combine broadcast, on-demand, and sideloading, revenue will remain a drop in the bucket of overall mobile service revenue,” explains Jeff Heynen, directing analyst for broadband and video at Infonetics Research.
I suppose there is one positive in that (one of) the Chinese Standards for broadcast Mobile TV (CMMB) is going great guns, riding on the back of huge handset sales. China really is the place to be if you are looking for new business opportunities, and it would seem, Mobile TV also.
You can sort yourself out access to the mobile video report by clicking here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
