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Telus to Unveil ‘Device Protection Plan’ This Month

Categories: Telus
By: , IntoMobile
Thursday, September 3rd, 2009 at 8:53 AM

telusTelus is gearing up to launch what they’re calling a ‘Device Protection Plan’ on September 10th. In essence, the plan is insurance for your device… and it’ll run you $7 per month. Great, another ‘add-on’, right? :)

Although I’ve never lost a device to theft, loss or damage (knock on wood), I could potentially see this extra insurance coming in handy. Manufacturer warranties often do not cover the entire term of your contract, and if you’ve had a device damaged, lost, stolen or otherwise in the past, this might be something to look at. Even water damage and repairs due to regular use would be covered.

If your device needs to be replaced, your deductible (replacement fee) would run you $40, $80 or $150 depending on the ‘tier’ of your device. New devices would arrive within 2 business days, ready for OTA activation.

You know, now that I think some more about it… $7 per month… hmmm… Ok, so lets say I pay $7 per month for a year and a half and then I unfortunately lose my device. That’s $126 I’ve paid so far. Plus, chances are my device would be in the higher-end ‘tier’ of their scale… So, tack on another $150 to replace it. Add on to that the fact that I’d probably want a different device anyways to replace the ‘old clunker’… Jeez, that’s $276 to get me a new device I don’t even want anymore. I’d call that an old-fashioned cash grab :)

Your thoughts?

[Via: MobileSyrup]

About The Author

James Falconer

James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!

  • Willy Wanka

    I think you just spelled it out though. you are paying $276 for a device that would cost you $600 if you were to buy it without a contract. i suppose you could get a newer device that just hit the market, but it will likely cost you more. I think it sounds pretty good since it saves you the pain of having to argue on the phone with their customer service and it saves you from having to be without a device for a while. I’d like to get this for my friends who are constantly complaining about having to buy phones at full price after they drop their phones in the toilet!