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U.S. retailer JCPenney is partnering with Cellfire on mobile coupons, allowing shoppers to “ring up savings with an innovative cell-phone coupon program.” As a result, interested customers will be able to carry their coupons with them, no matter where they happen to be, and show/scan them directly from the phone’s screen at the register. For that purpose, JCPenney has installed 2D barcode readers in 16 of its stores in the Houston metro area.
To entice its customers to use the new service, JCPenney will promote the initiative through web and mobile advertising, and directly via e-mail and other messaging to members of JCPenney’s JCP Rewards program in the Houston market. Existing Cellfire users will also have access to the same coupons on their mobile phones they would receive from JCPenney by mail…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
