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Shazam has announced the availability of its (PRODUCT)REDTM Special Edition App on the App Store. New iPhone and iPod touch users who download the (SHAZAM)RED App, or existing users who upgrade, will have access to the same fantastic music discovery features as the recently launched Shazam Encore along with updated content related to (RED)™. For each app purchased 20% of the price is contributed to the Global Fund to fight AIDS, Tuberculosis and Malaria. (RED) funds are directed to HIV and AIDS programs in Africa.
(RED) is a simple idea that transforms the collective power of shoppers into a financial force that helps those affected by AIDS in Africa. The goal of (RED) is to create both awareness and a sustainable flow of money from corporations into the Global Fund. Shazam is the first mobile app developer to link up with (RED) and joins several iconic brands including American Express, Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark and Starbucks.
The (SHAZAM)RED Special Edition App can be identified by its unique and specially designed red-coloured product icon. The app itself will include the same enhanced feature set, newly redesigned look and user interface as the recently launched Shazam Encore App to give the user the ultimate music journey experience. (SHAZAM)RED users will enjoy unlimited song tagging, music recommendations, access to Shazam music charts to keep up with what’s hot and popular in music around the world and the ability to search music by artists, album or track. While driving, users can dock their iPhone or iPod touch to enter car mode and still discover whatever song is playing on the radio. (SHAZAM)RED will also include a dedicated tab linking to a web page featuring more about the impact of (RED) plus associated products and events.
Like Shazam Encore, the (SHAZAM)RED Special Edition App will initially launch in eight languages across twenty-two global markets and is available for the same price of £2.99/ €3.99/ $4.99, depending on location, from the App Store. All existing Shazam and new users will have the option to upgrade to (SHAZAM)RED.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
