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Rogers Goes from “Most Reliable” to Plain Old “Reliable”

Categories: Legal, Marketing, Rogers
By: , IntoMobile
Monday, December 7th, 2009 at 8:22 AM

A few weeks ago, telus launched a suit against Rogers arguing that Rogers had no claim to being “Canada’s most reliable network” since telus now has an HSPA network to put them on par with the GSM incumbent. Today, Rogers’ front page has had some minor wording changes, namely that they aren’t necessarily the most reliable, but they’re still reliable… In that they have a network that does what it’s supposed to most of the time, I guess. The new tagline just doesn’t have that same “king of the hill” ring to it, does it? This must mean that telus has won this round, but last I heard, Rogers was in the middle of an appeal process, so things could revert in the next couple of weeks scratch that, looks like Rogers lost the appeal. Bell is still making a lot of talk about being the most reliable network, but if Rogers’ suit against them turns out anything like telus’ case against Rogers, nobody will be claiming to be the most anything. That is, until an impartial third party can test all three networks and make some reasonably sound conclusions. Even then, there are a lot of other metrics which carriers can butt heads about, such as network size.

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About The Author

Simon Sage

Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.