Disqus
The folks at Flurry and comScore have announced a collaboration that will no doubt enhance mobile app audience measurement. Flurry, being a leader in mobile app analytics, and comScore, with their experience measuring the ‘digital world’ no doubt have the tools and resources to make this partnership kick some serious butt.
The new joint effort will combine the comScore mobile panel data with the Flurry analytics mobile app. In the end, we’ll receive intense data on the consumption habits of iPhone, Android and BlackBerry users.
Commenting on the partnership, Flurry VP of Business Development Sean Galligan commented:
“Flurry is excited to provide comScore clients with key information about mobile application usage, enabling them to succeed on iPhone, Android and Blackberry–the world’s fastest growing digital media platforms… ComScore’s demonstrated innovation in audience measurement and relationships with the world’s largest digital media properties make them an ideal partner for Flurry.”
For more on this co-branded effort, check out the Flurry/comScore partner page.
About The Author
James Falconer
James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!
