Disqus
Recession? What recession! Tesco, which is the leading UK Supermarket chain (with stores everywhere) is continuing it’s iPhone pricing offensive in to the New Year, with the news that it’s even easier to buy the Apple iPhone 3G and iPhone 3GS. How you might ask? Well, they’ve set up a toll-free (for all our US readers) number (0800 number, for those in the UK), which you can ring to get the iPhone double-fast – or at least quite fast, anyway.
I haven’t been privy to any of Tesco’s sales figures since launch, but it is worth mentioning they do offer their own tariffs to go with it (just in case you were thinking the device was only being sold on shelves sim-free), since they are also an MVNO – utilising the O2 network. I have to say, for me, it’s not somewhere I’d immediately consider going to buy the iPhone, were it not for the fact that the tariffs are quite unusual compared with the other networks.
Tesco have a radically simplified tariff structure, and only two tariffs – so really it’s quite simple to figure out which suits your needs better. One is low monthly rate, short duration contract, and the other is pretty much the opposite. Tesco have also subsidised the iPhone slightly differently because of these tariffs, but I’d bet there’s not too much in it when you multiply out all the numbers – Apple have been quite keen to ‘fix’ (and I don’t mean illegally) the price of their device relatively consistently between Operators. Anyhow, below is the simple tariff structure – if you want to check out more info on the offering, you can go here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
