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Velti, mobile marketing company which we covered in the past, has launched Velti mGage, an online platform designed to be an intersection of brands, agencies, publishers and carriers. In that sense, it allows users to plan campaigns, select inventory, manage media buys, create mobile applications, websites and widgets, build mobile CRM campaigns, and track performance in real-time. Additionally, Velti mGage also comes with some solid content made to educate marketers and media planners on the effects of mobile marketing.
That tracking part is especially interesting as Velti mGage allows marketers to integrate mobile short codes into offline campaigns to include them in the tracking as well. Marketers can measure the effectiveness of each activity related to cost and, of course, return on investment.
Furthermore, Velti touts mGage as the point of access for more than 70 of its mobile advertising and marketing solutions, plus those of partner organizations — including Azuki, 4INFO, MobClix, Smaato, Distimo and Shazam Entertainment.
As for the third party partners such as content delivery networks, application providers, campaign management companies, mobile ad networks and analytic and billing providers – Velti hopes they’ll find mGage an environment where they will be able to manage campaigns and eventually create new business opportunities and technology innovations.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
