Mobile messaging platform provider Derdack unveiled the latest version of its message master nx solution, enabling carriers to transfer the “app store concept” to SMS/MMS messaging. In other words, Derdack’s solution is made for all mobile phone users, not only those with smartphones.
Here’s how it works (from the press release):
message master nx uses a browser based graphical design tool to enable operators to rapidly build and test SMS and MMS services. By eliminating reliance on external developer skills operators gain added flexibility and lower application design costs. Access can also be granted to third party developers to create value added services in a “sandbox” environment. The operator can review third party applications before transferring them to the Application Store. Subscribers can sign up to the applications that are of interest under a self-service model or they can be provisioned by the operator.
In addition to the app store functionality, message master nx also comes with a range of proven applications including bulk messaging, SMS community messaging, MMS marketing and Corporate Outlook SMS… Additional details are available from Derdack’s website.