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Mobile phone data can be used to predict your location with 93% accuracy

Categories: Research
By: , IntoMobile
Wednesday, February 24th, 2010 at 9:19 AM

Your mobile operator has some pretty valuable data. They know who you call, who you text, what websites you visit, but most important they know where you are. You don’t need some fancy high end smartphone with GPS to figure out your location either, they know which cell tower your device is connected to at any given time. Researchers were given access to a giant set of anonymized data and they were able to predict with 93% where a user was going to be and when. Most people rarely left a 6 mile (9.7 km) radius, but even those who went hundreds, and even thousands of miles away from home, were just as easy to predict since they always end up going to the same places.

Privacy advocates may be going a little nuts right now, but think about the positive aspects of this kind of research. Civil planning to increase engagement with the city, knowing where to invest in a wireless network to provide better service, and many more endless possibilities. Maybe operators should stop complaining about being dumb pipes, and use the data they have to do something other than charge you 20 cents per text in order to make money.

[Via: Ars.Technica]

About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.