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Google acquires Episodic, broadcasting platform provider

By: , IntoMobile
Tuesday, April 6th, 2010 at 4:11 AM

And the latest company acquired by Google is… (drums please)… Episodic, which makes platform for broadcasting live and on-demand video to the web or any web-enabled device. Their solution lets publishers and marketers host, stream, measure and monetize video content.

So what will Google do with this? Some kind of integration with YouTube instantly comes to mind, but we care about mobile part here – those “web-enabled devices” actually. Are we looking at a birth of an Ustream/Qik kind of service with Google’s or maybe even YouTube’s brand behind it?

On the other hand, the search giant may only use Episodic to actually make some money out of YouTube, which ad sales can’t pay existing bandwidth costs.

According to Episodic’s blog post, existing customers will have no interruptions in service, while new account sign-up has been put on hold.

We’ll certainly be watching for the whole mobile video space (and especially every move Google makes) and keep you guys and gals in the loop. Stay tuned…

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.