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According to a new Juniper report, mobile ticket is set to experience a five-fold growth over the next five years. Among the companies embracing the technology are travelers, cinema goers and sport fans — all of which crave for the convenience it brings.
To put this in numbers, the research company forecasts that more than 1 in 10 mobile subscribers will either have a ticket delivered to their mobile phone or buy a ticket with their phone by 2014!
Unsurprisingly transportation sector is leading the growth with SMS, barcode and app driven services being offered by rail and metro companies, and airlines. Among the countries leading the pack are Japan, Scandinavia and Austria.
In addition to transportation, mobile ticketing is also seeing traction across a range of sporting and entertainment venues including baseball, concerts and movies.
Other findings from the report include:
- Europe, Far East and China, and North America regions are all forecast to see double digit penetration by 2014.
- Growth constraints include multiple ticket scheme environments such as certain transport markets.
And you can get additional information about the report titled “Mobile Ticketing: Transport, Sport & Entertainment and Events 2009-2014″ from this page on Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
