Coda Research: U.S. mobile e-commerce revenues to reach $23.8 billion in 2015

According to Coda Research Consultancy, mobile e-commerce revenues in the U.S. will reach $23.8 billion in 2015, representing 8.5% of all e-commerce revenues in the country. In other words, they are predicting the growth at CAGR of 65% over 2009.

The research company argues that the central driver of this growth is an increasing number of smartphone owners and corresponding mobile internet use. “With smartphone sales set to form two thirds of mobile handset sales in the US in 2015, and over half of mobile handset owners forecast to use the mobile internet in the same year, opportunities for mobile e-commerce are expanding significantly,” says Steve Smith, Founder of Coda Research Consultancy.

In terms of online purchase of physical goods, Coda foresees a rising trend in using handsets to research products, compare prices and buy online whilst out shopping. Barcode/QR code scanning and location-based apps are set to play a significant role in the “research part” of the purchasing.

In addition to physical goods, virtual goods in mobile gaming and social networks will also play a significant role in revenues…

And you can get more information from Coda Research Consultancy’s website.

[Via: CellularNews]

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