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Vodafone Adds More Own-Brand Devices To Its Range

By: , IntoMobile
Thursday, April 29th, 2010 at 4:27 PM

As part of its regular own-brand portfolio refresh, Vodafone has announced eight  (yes, eight!) new handsets designed to for a range of market segments – from ultra low cost, through fashion and design influenced, to competitively priced mobile internet devices with cutting-edge smartphone functionality.

So what did they announce? Check the devices out after the jump…!

The Vodafone 845 will be available in the first instance in 12 Vodafone markets, including the UK. The Android powered smartphone runs on the latest software v2.1, has a 2.8” screen, WiFi connectivity, a 3MP camera, access to Android Market and, where available, it comes preloaded with Vodafone 360 services. More on that here.

The Vodafone 546 is a slim 2.5G entry-level full QWERTY keyboard device for optimised internet browsing with Opera Mini, email and SMS chat. The phone has a 2.2” landscape display, and is designed for emerging markets

The Vodafone 543 comes with a number of exchangeable covers in the box, the choice of colours and finishes allowing customers to personalise their phone. The phone has a 2.4” touch screen and runs the Opera Mini browser. The 543 also comes with Vodafone’s innovative pre-pay balance indicator – an always-on display of how much credit is available to use.

The Vodafone 547 is a stylish 2.8” touch screen phone with Opera Mini powered internet browsing. The phone comes in black, red or white.

The Vodafone 246 has standard voice and text features as well as extras such as an FM radio, vibration alert and torch. The 246 also comes with Vodafone’s pre-pay balance indicator.

An otherwise standard device with basic voice and text features along with FM radio and a colour display, the Vodafone 247 stands out due to its integrated solar panel which charges on the go, saving both time and money.

The Vodafone 248 is a stylish slider phone featuring a large colour display with standard call and text options as well as an FM radio.

The Vodafone 350 and 345 are variants of an ULCH with full QWERTY keyboard – designed to be perfect for messaging, be it SMS or SMS Chat. The slightly higher specification Vodafone 350 also offers easy WAP access to MMS and Email. Both devices have an FM radio, calculator and currency convertor and they are available in black, white or pink.

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.