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Mobile advertising is evolving as we speak. AdMob, which is in the process of being acquired by Google, has started testing a geo-targeted ad serving technology with location-aware dating site Lovestruck.com in the UK.
The campaign, which targets iPhone and iPod Touch users, will allow Lovestruck.com to target users based on their real-time location. More precisely, the dating service wants to reach young professionals in London who are looking for love.
Brett Harding, managing director at Lovestruck.com, said, “Our current strategy is to focus on expanding our London membership base with our new mobile dating apps. AdMob’s latest technology means that we can be sure that only users in London are viewing our ads. This results in minimal marketing wastage, and in turn delivers a much lower cost-per-acquisition – a fundamental objective of our business.”
On its end, AdMob will serve graphic banner ads across the website and applications within its network and we’re definitely looking forward to see how all this works. There are no doubts in my mind – location-based relevant ads served in real time represent the future of advertising!
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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