Disqus
iVdopia, the company that provides rich media advertising on mobile phones (and which we’ve covered in the past), unveiled its latest ad format called Viper Ad, featuring the new swipe effect “never before used in mobile ads.”
Here’s how these ads work (from the press release):
Rather than shake the iPhone to spur a performer to dance, a user engaging with iVdopia’s Viper ads uses a fingertip to wipe away an image that has engulfed or taken over the screen. The swiping action reveals a range of interactive options where users can then purchase tickets to the movie featured in the ad, visit the film’s site, watch a video, or share the clip via Facebook or Twitter – all while staying within the application on their mobile device.
iVdopia’s main idea with Viper Ads is to enhance interactivity as users can access a host of social media features within the ad. Brands should love this as they could end up paying per engagement rather than CPM… You can get additional information from iVdopia’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
