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After launching Viper Ads 10 days ago, iVdopia keeps working on enhancing its mobile advertising offering. Their “new thing” is called Future5, which is actually HTML5-based ad-authoring solution for the iPhone/iPod Touch, iPad and Android devices.
Touted as an “affordable iAd alternative,” Future5 allows advertisers to choose from a variety of ad format templates to create different effects in HTML5 that can be customized and combined with the advertiser’s image, video or audio clip to “deliver dynamic results.” For instance, these HTML5-based units not only allow users to just watch the video ad, but also visit the product’s website, watch additional clips, play games, share across Twitter and Facebook or download content, among other options. In a nutshell, Future5 is some kind of a wizard for creating engaging rich-media ads…
In related news, another mobile ad network Greystripe has recently teamed up with Adobe to bring Flash ads to the iPhone and iPad.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
