Disqus
Quiznos is teaming up with Layar to provide users of the popular augmented reality app with an easy way to locate nearby Quiznos restaurants. In addition to just locating a nearby Quiznos place, there will be the special deals available for Layar users, as well as the ability to connect with other Quiznos fans.
U.S.-based Winvolve helped the restaurant chain with the Layar integration and the plan is to keep up with the Layar updates in the feature to offer the best possible experience to the end users. To achieve that, under the deal, Quiznos (or that’s Winvolve in behalf of them) will get an early access to new Layar features before they go live.
Quiznos is definitely a smart company when they embrace the augmented reality technology. I’ve no doubts other restaurant chains will follow shortly, but in the meantime they have the advantage of an early adopter. Way to go Quiznos!
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
