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Ducati Shoots Entire Motorcycle Commercial with iPhone 4

Categories: Apple, iOS / iPhone OS, iPhone
By: , IntoMobile
Tuesday, June 29th, 2010 at 11:40 AM

I’m a huge fan of Ducati Motorcycles and I also happen to like the iPhone 4 despite my feelings towards Steve Jobs right now. So when I saw this video, a commercial for the Ducati Multistrada filmed entirely with the iPhone 4, I absolutely had to share it. Apple’s new smartphone shoots in 720p HD, so if no one told me this video was shot with the device, I would have thought it was just another commercial shot with typical video equipment.

The commercial was made by recording The Pikes Peak International Hill Climb, which is a race that is normally very difficult to capture with regular video and film equipment. But Ducati managed to record 156 turns of the race using the iPhone 4. Pretty badass, if you ask me.

[Via: Jalopnik]

About The Author

Marc Flores

Marc has been a mobile fanatic for the better part of a decade and has had more devices pass through his hands than he would care to count. Originally from Los Angeles and briefly in San Francisco, Marc now lives in Brooklyn where, unlike Will Park, he longs for simpler times and simpler technology. All the while, he writes about gadgets and wireless technology as he tinkers, hacks and ultimately breaks most of his gadgets in the process. Marc has written about the mobile industry for Boy Genius Report, MobileCrunch, Laptop Magazine and has had his work appear in the Wall Street Journal, Gizmodo, CrunchGear and more.

  • david

    balls!

  • noc

    Well done video. Not too long, had some emotion, but could have had a few more race shots.

  • Graygor

    Super cool. Also loved this commercial, where they strapped the iphone onto a steadicam, a dolly, and even a helicopter to get the shots!! http://www.vimeo.com/12980073

  • Tom Langridge

    Another good example of how it's the skill behind the camera and editing rather than the camera itself.

  • Anonymous

    The quality certainly is great on the new iPhone. your color correction
    definitely made it stand out. great work and impressive shots!

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