What is Microsoft’s iPad counter-offensive?

Microsoft's iPad counter strategy
Microsoft's iPad counter strategy

We all know the Apple iPad is a smash hit as the device has sold over three million units in a few months but what is Microsoft’s strategy to counter this growing trend in computing? So far, it’s been a mixed bag at best but Microsoft reporter extraordinaire Mary Jo Foley has some informed speculation on what the software giant will do in the tablet space.

Over on ZDNet, she said it may be a full year before we start seeing real “WinPads” to compete against the Apple iPad. Why?

Microsoft’s real iPad competitors aren’t going to debut until 2011 — I’d guess mid-2011 at best. Ballmer didn’t state this plainly at last week’s Microsoft Finanacial Analyst Meeting, but he dropped some hefty hints. Ballmer touted Intel’s Oak Trail processors as being key to Microsoft’s iPad alaternatives. The problem is Oak Trail chips aren’t going to be ready until “early 2011.” Once PC makers get them in hand, it will take them at a couple of quarters to build and test slates that use them.

Is this going to be way too late? The Apple iPad shows no signs of slowing down and by mid-2011 there should be another version which could include a new, beautiful screen and a front-facing camera for two-way video chatting with FaceTime. This would be really tough to overcome because Apple has essentially created the mainstream tablet market and seems well-positioned to rule it.

On the other hand, Microsoft just sees tablets as computers in a different form factor. Microsoft knows how to do well with computers. Remember when netbooks first hit the scene with tons of Linux? The netbook is now overwhelmingly dominated by Microsoft Windows software.

I don’t think it’s going to be that easy though, particularly if Microsoft pushes Windows 7 as the platform of choice. While this is a darn good OS for what it is, I believe a tablet needs a strong touch user interface and a streamlined app ecosystem, like a smartphone. Because of this, Microsoft should just let its partners go wild and throw Windows Phone 7 on these tablets because it has a touch-friendly UI and should be populated with apps aimed at mobile users.

[Via ZDNet]

  • Android

    in the end, android os might dominate the tablet market!

  • Yeahsure Asif

    You know what I want in my tablet? An OS that is hard to use with a touch interface, that drains my battery in an hour or two, that crashes every couple of days and that gets viruses like a three-year-old. Oh, and please make sure that it's complicated, and that it requires constant reboots to keep things working. Yeah, that's what I want.

    • http://profiles.google.com/fpstevens Paul Stevens

      then the iPad is just what you need

  • Donkeykong

    a winpad is what i’d like.
    get a regular small portable pad pc.
    not mac, not linux, but regular windows.

  • ali

    can i know…what product is a competitor to microsoft which invent by Gates

  • No1liony

    Where can I get one now it is 2012?

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