Nokia turning off Ovi Files; 3 people seen crying, 1 commits suicide

Nokia, the world’s largest handset maker who has been struggling in their attempt to launch an attractive set of consumer facing services, has announced that they’re going to shut down Ovi Files on October 1st. Similar to Dropbox, one of the most popular cloud based storage solutions, Ovi Files let you store and access your files on a remote server, freeing you of the responsibility of carrying around and potentially losing a USB key. The Ovi Files service was built from the technology acquired from Avvenu almost 3 years ago and that acquisition, like many of Nokia’s acquisitions in the past, is looking like a mistake and complete waste of money.

With Nokia’s launch of the Ovi brand in the summer of 2007, the Finnish handset manufacturer set a goal to establish a continuous revenue stream from the hundreds of millions of customers that purchased their devices. The logic was deadly simple and goes something like this: “we sell over 100 million devices ever quarter, and if 1% of those customers gave us $1 per month then that would be an additional $3 million per quarter of revenue.” There’s Ovi Music, which has been renamed several times after failing to take off under the “Comes with Music” moniker, Ovi Contacts, Ovi Mail, Ovi Calendar, Ovi Chat, and several more I’m probably missing, but could care less about since the world either uses Google, Microsoft or Yahoo! services.

Nokia’s Q3 2010 results are due to be announced in around 6 weeks and investors have been itching for a management reshuffle. For lack of a better phrase, they want Olli-Pekka Kallasvuo’s head on a silver platter. Since Nokia peaked in the Spring of 2007 with their launch of the then technological marvel known as the N95, there has yet to be any groundbreaking products. The E71 launched in 2008 was the ultimate refinement and best implementation of the Symbian operating system, but after that … nothing.

Absolutely nothing.

[Photo via All About Symbian]

  • Jerry1ken

    I am one of the three people crying 🙁

  • Stefan, I share your pain with Nokia, but still, the feel of your articles about Nokia is way too negative as it should be. Sure, Nokia is struglling on many fronts, with lack of solid web services as one of the major one plus lack of fancy OS, but they are still number one and will stay that for some time. And probably they are doing something to improve the current position with the highest end consumers.

    • When they do something worthy of praise, I’ll be the first person standing on the roof of my apartment building with a megaphone screaming about their achievements.

      Until then I’m just going to point and their stumbles and call them out on their bullshit.

      Can’t handle it? There’s always Engadget, Gizmodo, and many other blogs out there.

      • I can handle it, I am a constant reader of intomobile, so no worries there. I am just not the biggest fan of extreme +/- opinions. Too black/white. And I wanted to share that with you 🙂

        • Noted, however extreme opinions are my forte.

          • Adam

            Stefan, I for one want you to keep expressing your opinion the way you always have. Please do not change your style, it’s what makes it stand out from others.

            If I want to read an ass kissing yawner I will go to these other aforementioned sites or worse yet to Nokia Conversations – the ultimate Nokia love fest.

  • Steve

    It is a very good article that deserves a less cryptic headline. I’m not an insider. What is the context for the crying and suicide references?

  • Grand

    I am not agree with you about OVI mail and it is arguable if: Ovi Contacts, Calendar and Chat are failure. In addition you are deliberately avoiding to mention OVI maps, which is clearly a success .

  • Grand

    In addition to my previous post, OVI store is a total failure. The root cause of this failure is Symbian, which is Nokia’s greatest mistake ever. Symbian is causing Nokia irreparable damage.

  • Shane 1 Mclaughlin

    Hi I work for Nokia. Yes, Ovi Files has gone down. Ovi Files is a standalone, vertical service, and we are focusing our work on horizontal offerings that unify our Ovi suite of services. Take for example apps
currently the paradigm is you use an app in the context of one experience. But Nokia also has an incredible database of location information that can complement that app
so we are going to take advantage of that potential to really up the ante for what consumers can experience.

    For example, you can already get free travel guides from the world’s largest travel publisher via Ovi Maps. Imagine that your phone will know your likes and dislikes well enough to suggest a restaurant in a foreign city, or find friends who are in-town, or suggest a band performance that you would want to attend.

    Stay tuned for more. Best Shane McLaughlin

  • Shane 1 Mclaughlin

    Hi I work for Nokia. Yes, Ovi Files has gone down. Ovi Files is a standalone, vertical service, and we are focusing our work on horizontal offerings that unify our Ovi suite of services. Take for example apps
currently the paradigm is you use an app in the context of one experience. But Nokia also has an incredible database of location information that can complement that app
so we are going to take advantage of that potential to really up the ante for what consumers can experience.

    For example, you can already get free travel guides from the world’s largest travel publisher via Ovi Maps. Imagine that your phone will know your likes and dislikes well enough to suggest a restaurant in a foreign city, or find friends who are in-town, or suggest a band performance that you would want to attend.

    Stay tuned for more. Best Shane McLaughlin

  • Shane 1 Mclaughlin

    Hi I work for Nokia. Yes, Ovi Files has gone down. Ovi Files is a standalone, vertical service, and we are focusing our work on horizontal offerings that unify our Ovi suite of services. Take for example apps
currently the paradigm is you use an app in the context of one experience. But Nokia also has an incredible database of location information that can complement that app
so we are going to take advantage of that potential to really up the ante for what consumers can experience.

    For example, you can already get free travel guides from the world’s largest travel publisher via Ovi Maps. Imagine that your phone will know your likes and dislikes well enough to suggest a restaurant in a foreign city, or find friends who are in-town, or suggest a band performance that you would want to attend.

    Stay tuned for more. Best Shane McLaughlin

  • Shane 1 Mclaughlin

    Hi I work for Nokia. Yes, Ovi Files has gone down. Ovi Files is a standalone, vertical service, and we are focusing our work on horizontal offerings that unify our Ovi suite of services. Take for example apps
currently the paradigm is you use an app in the context of one experience. But Nokia also has an incredible database of location information that can complement that app
so we are going to take advantage of that potential to really up the ante for what consumers can experience.

    For example, you can already get free travel guides from the world’s largest travel publisher via Ovi Maps. Imagine that your phone will know your likes and dislikes well enough to suggest a restaurant in a foreign city, or find friends who are in-town, or suggest a band performance that you would want to attend.

    Stay tuned for more. Best Shane McLaughlin

  • Shane 1 Mclaughlin

    Hi I work for Nokia. Yes, Ovi Files has gone down. Ovi Files is a standalone, vertical service, and we are focusing our work on horizontal offerings that unify our Ovi suite of services. Take for example apps
currently the paradigm is you use an app in the context of one experience. But Nokia also has an incredible database of location information that can complement that app
so we are going to take advantage of that potential to really up the ante for what consumers can experience.

    For example, you can already get free travel guides from the world’s largest travel publisher via Ovi Maps. Imagine that your phone will know your likes and dislikes well enough to suggest a restaurant in a foreign city, or find friends who are in-town, or suggest a band performance that you would want to attend.

    Stay tuned for more. Best Shane McLaughlin

  • Shane 1 Mclaughlin

    Hi I work for Nokia. Yes, Ovi Files has gone down. Ovi Files is a standalone, vertical service, and we are focusing our work on horizontal offerings that unify our Ovi suite of services. Take for example apps
currently the paradigm is you use an app in the context of one experience. But Nokia also has an incredible database of location information that can complement that app
so we are going to take advantage of that potential to really up the ante for what consumers can experience.

    For example, you can already get free travel guides from the world’s largest travel publisher via Ovi Maps. Imagine that your phone will know your likes and dislikes well enough to suggest a restaurant in a foreign city, or find friends who are in-town, or suggest a band performance that you would want to attend.

    Stay tuned for more. Best Shane McLaughlin

  • Shane 1 Mclaughlin

    Hi I work for Nokia. Yes, Ovi Files has gone down. Ovi Files is a standalone, vertical service, and we are focusing our work on horizontal offerings that unify our Ovi suite of services. Take for example apps
currently the paradigm is you use an app in the context of one experience. But Nokia also has an incredible database of location information that can complement that app
so we are going to take advantage of that potential to really up the ante for what consumers can experience.

    For example, you can already get free travel guides from the world’s largest travel publisher via Ovi Maps. Imagine that your phone will know your likes and dislikes well enough to suggest a restaurant in a foreign city, or find friends who are in-town, or suggest a band performance that you would want to attend.

    Stay tuned for more. Best Shane McLaughlin

  • Shane 1 Mclaughlin

    Hi I work for Nokia. Yes, Ovi Files has gone down. Ovi Files is a standalone, vertical service, and we are focusing our work on horizontal offerings that unify our Ovi suite of services. Take for example apps
currently the paradigm is you use an app in the context of one experience. But Nokia also has an incredible database of location information that can complement that app
so we are going to take advantage of that potential to really up the ante for what consumers can experience.

    For example, you can already get free travel guides from the world’s largest travel publisher via Ovi Maps. Imagine that your phone will know your likes and dislikes well enough to suggest a restaurant in a foreign city, or find friends who are in-town, or suggest a band performance that you would want to attend.

    Stay tuned for more. Best Shane McLaughlin

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