Earlier today, Apple posted its new terms and conditions for iOS developers and the world rejoiced as the Cupertino based company eased up on its restrictions. In addition to loosening up, Apple has also become more transparent and open about its review process, which should be a big aid to developers in getting their apps approved. But developers aren’t the only ones thrilled about the news; apparently Google is just as happy as it opens up a “variety of advertising solutions (including Google’s and AdMob’s) to earn money and fund [developers’] apps.”
Google said in its blog earlier today:
This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising. Mobile advertising has already helped to fund tens of thousands of mobile apps across many different platforms and devices, and it will help do the same for many more in the years ahead.
The new terms provide immediate clarification about the status of mobile advertising on the iPhone and will benefit users, developers, and advertisers. Users will benefit from more free, or low cost, apps that can now more readily be supported by advertising. Developers will be able to choose from a variety of competitive advertising options and pick the solution that works best for them, to boost their revenues. Advertisers will have access to simple and effective advertising solutions that can reach users across a wide range of devices.
Perhaps advertising isn’t the first thing that comes to mind from a user’s perspective when considering Apple’s new terms and conditions for iOS app development, but it’s definitely important. Some of the apps we love are free thanks to ads, and with developers having greater access to advertising options, those awesome apps will keep coming for free or dirt cheap. Additionally, developers will be able to continue doing their thing because they’ll keep getting paid.
[Via: Google Mobile Blog]