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TeleNav, the fine folks behind the GPS navigation apps for AT&T, T-Mobile, Rogers, and Bell, have announced a new advertising program that points users to sponsored search results. It sounds an awful lot like the Poynt announcement made earlier today, but TeleNav’s existing partnerships with carriers will likely give them a leg-up.
There’s something to be said for the advertising effectiveness of a mobile application designed for turn-by-turn navigation – at that point, it’s not just about subliminally inserting logos into people’s heads, but actually affecting shopping decisions at the source. I would be curious to see if carriers need to agree to these advertisement programs, or have any rights to alter sponsored results in their own ways. Poynt and TeleNav should still be able to coexist without butting heads too much – after all, Poynt is about more than just directions, and includes movies, white pages, weather, and a lot of calendar and address book integration.
If you’re interested in advertising with TeleNav, you can sign up for more information over here.
[via ReadWriteWeb]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
